1800® Tequila partnered with New York based visual artist Shantell Martin, famous for her black and white compositions, on six original bottle designs to adorn the 2018 Essential 1800® Artists Series 9. Shantell will have the honor of being the ninth artist selected for the Essential 1800 Artists series joining the ranks of legendary artists before her, including Keith Haring, Jean-Michel Basquiat, Enoc Perez and more.
The six original bottles was presented at an event earlier this past week in downtown NYC, with a live DJ and live art presentation by the artist Shantell Martin, surrounded by influencers, artists, fashionistas and spirits aficionados.
Shantell Martin is best known for breaking the boundaries of art and displaying her work on unexpected canvases. From walls to sneakers to articles of clothing, Shantell now adds her one-of-a-kind designs to the iconic 1800 Tequila pyramid shaped bottle. In addition, her work explores similar values to 1800 Tequila – hard work, passion and honesty and what it means to stay true to oneself without losing one’s edge.
“As an artist I’m always trying to think out of the box and into different mediums,” shared Shantell Martin. “Using the 1800 Tequila bottle as an unexpected canvas is another way of transporting my art and starting new conversations inspired by my work.”
Each original design commissioned by Shantell Martin is displayed on the back façade of the 1800 Tequila bottle and features her signature free associated drawings inspired by 1800 Tequila’s brand positioning – “Just Refined Enough.” Each work explores honesty and self-confidence for young creatives operating in contemporary culture. Art themes include:
1. The Future – We need the support of others – and to give support to others – to reach our goals and to create a better future.
2. Reach Higher – It’s up to us/you to imagine and dream of those ambitious goals, create better futures and to overcome the challenges that come with progress and the challenges that arise as we begin to reach higher.
3. Be Honest – Let’s be more honest with ourselves. Let’s be better versions of ourselves each day.
4. Yes to Yes – Once you battle the ocean of no’s you get to a place where you say yes to yes. Trust yourself and say no to no and yes to yes.
5. Who Are You – The big question which we have yet to find the words to answer – for now let’s ask how will you/we find our way? How do we find our purpose? How do we create our purpose with the integrity of our truest self as the foundation?
6. Sea Can See – Not everything is always as it appears to be and that’s o.k.
This special-limited edition Essential 1800 Artists series bottles featuring Shantell Martin’s work (750ml/40% ABV) has a suggested retail price of $27.99 and can be found using the 1800 Tequila product locator or by visiting ReserveBar.com. The 1800 Essential Artist Series featuring Shantell Martin is available now.
For more information, please visit: http://www.1800tequila.com/products/essential-artists/
About the Essential 1800 Artist Series: Each year 1800 Tequila releases a new Essential 1800 Artists Series to create new cultural conversations by working alongside multi-faceted artists who value passion, hard work and honesty – words written on the crest of each and every 1800 Tequila bottle. Each series serve as a collector’s item as each of the artists selected for past series have been recognized for being influential and inventive within their respective artistic genres. Housed in these innovative bottles is 1800 Silver Tequila. Made from 100% blue agave, the liquid is double distilled, and is a special selection of white tequilas blended for added complexity and character. The result is a premium tequila with a smoother, more interesting flavor.
About Shantell Martin: Shantell Martin is a London-born and New York based visual artist known for her signature black and white drawings. Growing up in a Thamesmead estate public housing complex in London, she wasn’t allowed to draw on the walls, so she would take a pen and draw on non-traditional canvases like her curtains, shoes or bed. Shantell Martin’s work has appeared in the halls of the most innovative companies, on shoes from major brands and sparks constant conversation around the intersection of art and culture.
About 1800® Tequila: Named after the year created, 1800 Tequila is made from 100% Weber blue agave — aged for 8-10 years and harvested at its peak. 1800 Tequila is double distilled for a smoother, cleaner flavor and is made from a special selection of white tequilas blended together for added complexity and character. The result is a premium tequila with a smooth, more interesting flavor. The clean, balanced taste with hints of sweet fruit and pepper is perfect sipped neat, on the rocks, as a shot or in a cocktail. 1800 Tequila is recognized for its iconic bottle, the trapezoidal shape of the bottle being reminiscent of the Mayan pyramids found throughout Mexico. The 1800 Tequila portfolio includes Silver, Reposado, Añejo, Milenio, Coconut and 1800 Colección®, an extra añejo tequila that is released periodically in highly limited quantities. 1800 Tequila is available nationwide at most exclusive bars and retailers.