Two legendary names in American apparel ⎯ Haspel and G.H. Bass & Co. ⎯ have just aced summer footwear with a five-style collaboration.
The G.H. Bass & Co x Haspel shoe capsule drops Friday, April 20 offering warm-weather essentials for the modern gentleman including a buck, a driver, a white low-top sneaker, boat shoe and an iconic Bass Weejun penny loafer. All are equipped with Bass’ signature shapes and construction and seersucker references courtesy of Haspel. Think of it as summer in Maine with a kick of New Orleans.
The two iconic brands unveiled the offering with a cocktail kick-off in NYC at the recently revamped BoBo in The Village where Laurie Haspel, the fourth-generation owner and President of Haspel, held court with men’s wear editors, industry execs and influencers. Mini lobster rolls from Maine and New Orleans fried oysters were served while guests sipped craft cocktails and had custom seersucker bandanas monogrammed.
In addition to their combined age of almost 250 years, Haspel and G.H. Bass & Co. share deeply ingrained American roots and a well-established reputation for their respective products. Haspel, founded in New Orleans in 1909, made its mark popularizing seersucker suits and is still family owned. Today’s launch marks Haspel’s official footwear debut.
Founded in Maine in 1876 by George Henry Bass, G.H. Bass & Co. has a long legacy of shoe making. While the company made a name for itself with the Bass Moccasin Cruiser, it’s their penny loafer style that has become a wardrobe staple since it was first introduced in 1936. Bass has become a style icon in their own right, having since been adopted by men and women of all sartorial backgrounds. The iconic styles have been worn by college students, American Presidents, and Hollywood legends as well as stars of the Jazz Age and Michael Jackson, the King of Pop, who famously moonwalked in Bass Weejuns.