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Fashionistas Will Love: The Waterpik® Sidekick™ + Whitening Water Flosser – @Waterpik

Dr. Chris Strandburg

Ladies start swooning. Dr. Chris Strandburg, also known as Dr. Cupcake, was one of the suitors on Kaitlyn’s season of ABC’s “The Bachelorette, was available for selfies at the Waterpik Water Flosser press reception at the Museum of Arts & Design, Tuesday, February 6, 2018 from 4 – 6 pm.

He was on hand to introduce Waterpik’s new Sidekick™ Water Flosser and the new Whitening Water Flosser that delivers precision whitening while water flossing. The Waterpik® Whitening Water Flosser is ideal for those who don’t want to use harsh bleaching chemicals or undergo expensive treatments. Clinically proven to remove an additional 25% of teeth stains vs. brushing alone, the Waterpik® Whitening Water Flosser is as gentle as regular toothpaste.

Dr. Strandburg, a frequent spokesperson for Waterpik, graduated Cum Laude with numerous awards from UCLA School of Dentistry. He has appeared on “The Doctors” to discuss issues in oral health, featured on “Good Morning America,” and “Celebrity Family Feud.” Dr. Strandburg currently practices at Vision Dental in Beverly Hills.

Amy Motta

Joining Dr. Strandburg was Amy Motta, the star of Waterpik’s DRTV campaigns for the last few years. She is also widely recognized for her significant role in popular television shows including Grey’s anatomy, Modern Family and Mad Men.


  • Waterpik®, Sidekick™

The all-new Waterpik® Sidekick™ Water Flosser grabs the spotlight, offering all the oral health benefits of a full-sized device in an ultra-compact, collapsible package created for portability. Perfect for healthy people who have things to do and places to be, Sidekick™ tags along on vacation, travels to the office or school, stores in small spaces, and adds a little fun to oral health care routines.

Waterpik Sidekick 1Waterpik®, Sidekick™ Water Flosser

Trend-seekers and gadget lovers will find appeal in the collapsible design, but there’s nothing gimmicky about the functionality of this Water Flosser. Transforming from a cube-like shape into what looks like a scaled down unit, Sidekick™ offers full-sized performance and water capacity for 60 seconds of flossing at a turn.

Developed by the engineers at Waterpik®, Sidekick™ assembles in a snap and disassembles just as quickly for storage in a drawer, handbag, or briefcase. Sidekick™ also tucks inside an included, zip-up, water-resistant travel pouch to catch drips.

Waterpik Sidekick 3Waterpik®, Sidekick™ Water Flosser with travel case

There is nothing else like Sidekick™ in the marketplace. According to Brian Woodard, Director of New Product, Waterpik®, “Sidekick will become standard travel gear, just like a toothbrush, toothpaste, hairbrush, and shaver.”

Sidekick™ does flaunt a little more panache than the company’s starring Water Flossers. “Waterpik expects Sidekick to attract people who’ve never used a water flosser before,” said Suzanne Carranza, Senior Marketing Communications Manager, Waterpik®. “It’s serious oral care in a charismatic, sassy package. The Waterpik® Water Flosser makes caring for gums and teeth easier and more effective. Why shouldn’t Water Flossing be fun too?”

Waterpik Sidekick

Size-conscious Sidekick™ weighs just over a pound and comes in three contemporary color combinations: white with chrome accents, white with rose gold accents, and black with copper accents. Other features include:

  • 5×7 inch (ish) portability
  • 5 pressure settings with sliding pressure control
  • Swivel handled flossing stylus with tip
  • 60 seconds of water capacity
  • Dual-function water reservoir that flips for travel and tidy storage
  • Water-resistant, zippered travel case in charcoal fabric
  • Global voltage compatible for domestic events or world tours

Waterpik Sidekick 2

Powered by the same patented Waterpik® technology in full-sized, countertop units, the Sidekick™ Water Flosser is more than a pretty face. Sidekick™ removes harmful plaque and bacteria between teeth, in hard-to-reach areas of the mouth, and below the gumline.

The Waterpik® Water Flosser is widely recommended by dentists and dental hygienists. Proven effective by more than 70 clinical research studies, the Waterpik® Water Flosser:

  • Removes up to 99.9% of plaque from treated areas.
  • Is up to 50% more effective for improving gum health vs. string floss
  • Helps prevent tooth decay and future dental work

Adoring fans can purchase the Waterpik® Sidekick™ Water Flosser starting in February 2018 for $129.99 at Amazon.com and Waterpik.com.

For the best water flossing experience, users will be able to download the new “Waterpik® 14 Day Challenge” app.  They’ll receive how-to-use information and inspiration to help create a healthy habit for life. The app will be available in March 2018.


  • Waterpik® Whitening Water Flosser

Combining patented Water Flosser and Whitening Infuser technologies, the Waterpik® Whitening Water Flosser mixes a gentle whitening agent with water to remove stubborn stains between the teeth and in hard-to-reach places that other products miss. The whitening process is uncomplicated. Users insert a whitening tablet into the special Water Flosser handle, aim the pressurized water flow at teeth, then Water Floss as usual.

Waterpik Whitening Water Flosser Waterpik® Whitening Water Flosser

Using the Water Flosser for one minute per day helps restore natural whiteness to teeth in four weeks and maintains a whiter smile with ongoing use.

Delivering all the clinically proven benefits of Water Flossing, the Whitening Water Flosser removes up to 99.9% of plaque from treated areas, improves gum health, helps prevent future tooth decay, and has been proven safe for teeth and gums.

Waterpik® Whitening Water Flosser 3Waterpik® Whitening Water Flosser

The Waterpik® Whitening Water Flosser is also accepted by the American Dental Association.

According to Dr. Chris Strandburg, DDS  “The Whitening Water Flosser is a threefer because it whitens your teeth, it freshens your breath and it makes your gums healthy.”

The new Waterpik® Whitening Water Flosser offers a variety of features, including the patented whitening infuser, 10 pressure settings, 90 seconds of water capacity, a removable and dishwasher-safe reservoir, in-handle water flow control, and a new swivel-handle hose for improved access to hard-to-reach tooth surfaces.

The Water Flosser includes four interchangeable tips for standard use, as well as for those with special dental needs, such as implants and dental braces. Each Waterpik® Whitening Water Flosser comes with 30 whitening tablets (a one-month supply).

Waterpik Whitening Water Flosser 2Users insert a whitening tablet into the special Water Flosser handle

The Waterpik® Whitening Water Flosser goes on sale in February 2018 through online and mass market retailers. Priced between $79.99 – $99.99 (depending on model), the Whitening Water Flosser comes with a three-year warranty.

For the best water flossing experience, users can download the new “Waterpik® 14 Day Challenge” app.  They’ll receive how-to-use information and inspiration to help create a healthy habit for life. The app will be available in March 2018.

True Fashionista Now was gifted with the Waterpik®, Sidekick™  and the Waterpik®, Whitening Water Flosser.

Source: Waterpik® & PR Newswire



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