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Full Figured Fashion Week 2017


Gwendolyn DeVoe, Creator and Executive Producer of Full Figured Fashion Week (FFFWeek®), announced the return of the annual event to New York City this June.   Fit for Me by Fruit of the Loom will be returning as the presenting sponsor for the 2017 edition of the week-long event now in its ninth year. This marks the globally recognized brand’s third year in this prominent role.

As the presenting sponsor, Fit for Me will showcase its latest collections during FFFWeek’s closing event, the Runway Showcase and Awards Show as well as play host to the media and event attendees with events throughout the week focused on sharing expert advice on how “a great look starts with a great foundation” and embracing your curves while doing so. Also, returning this year in the role of corporate sponsors are famed retailers, Ashley Stewart and Lane Bryant.


When Full Figured Fashion Week first launched in 2009, it began with a mission to empower plus size women through fashion. Over the years, FFFWeek® has evolved to match the industry’s growing focus on the plus-size business opportunity as well.  The success of the annual week-long event in New York has led FFFWeek® to become the number one networking opportunity for all businesses with products and services for plus size women, connecting brands with curvy influencers — the bloggers, independent designers, fashion industry professionals, and entrepreneurs in attendance who are driving the plus-size market.

FFFWeek® continues to be a plus industry must- attend event as it continually expands by adding diverse events as well as new and emerging brands to be showcased. This year, Ms. DeVoe will debut a Big and Tall fashion showcase presented by MVP Collections, a menswear collection founded by Mo, Vaughn, the former three-time MLB All-Star and MVP. Taking place on Thursday, June 15th at 404 Event Space, this will be the first time that a men’s fashion show will be a featured event during Full Figured Fashion Week. “MVP Collections is excited to partner with Full Figured Fashion Week this year, and to participate in the first-ever men’s big and tall fashion show. We are honored to be able to showcase our men’s collection and provide male customers with stylish and affordable fashion options,” MVP Collections said. Other featured menswear brands at the inaugural show include Brandon Kyles Menswear and the launch of SOS Denim.


Highlights for FFFWeek® 2017 include:

  • Sunday’s Film, Art and Music Festival, celebrating the creative talents of the plus community, which also serves as the kick-off to the Week’s events.
  • Monday’s Copyright Infringement Workshop
  • Wednesday’s 7th Annual All White Cruise—one of the most sought after tickets
  • The Curvy Expo, which provides an opportunity for plus focused brands and businesses to connect with attendees
  • Saturday’s Runway Showcase and Industry Awards where the latest collections of fashion brands and retailers parade down the runway and where pioneers and industry leaders are recognized for their overall contributions and achievements in the full-figured world and beyond.

New to this year’s edition of FFFWeek® includes a charitable partnership. Full Figured Fashion Week is teaming with The Bottomless Closet,  an organization that offers an innovative approach to workforce preparation for disadvantaged New York City women transitioning from unemployment and public assistance to work.  On Friday, June 16th, there will be a Dance-A-thon to benefit the Bottomless Closet as well as provide opportunities for guests to donate clothing at “drops” throughout the week.   Full Figured Fashion Week features a full schedule of events including fashion shows, networking events, business development workshops, and more – all catering to the plus community.  FFFWeek® 2017 runs from June 11th through the 17th.  For more information on Full Figured Fashion Week and the full schedule of events for this season, please visit the website at www.fffweek.com.


Full Figured Fashion Week (FFFWeek®) is produced by DeVoe Signature Events (DSE), a boutique events management company with an extensive background in the production of fashion-related events and a strong and effective mix of proven plus industry experience and success. With over 20 years of fashion event production in the plus size industry, Full Figured Fashion Week and DSE continue to receive accolades throughout the plus community and national and international media coverage of the event. For more information on Full Figured Fashion Week, visit www.fffweek.com.



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