Good Man Brand, a menswear collection, is set to launch in August at Neiman Marcus in five stores and online. Good Man Brand is a men’s lifestyle collection of contemporary-yet-casual clothing and footwear that combines superior craftsmanship, innovative design and next-level comfort. The brand’s mission extends beyond great clothes: for every Good Man Brand item purchased, a $3 donation is made to the Why Not You Foundation.
Wilson is the relentlessly driven, eternally optimistic quarterback of the Seattle Seahawks. A good Samaritan by nature, the Super Bowl champion visits kids at Seattle Children’s Hospital every week without fail. Amidst his philanthropic work and the rigorous demands of being a professional athlete, Wilson still finds the time and focus to remain actively involved in all aspects of Good Man Brand—a venture he co-founded not only out of a love for fashion, but also to realize his vision of a brand that does good in the world, and inspires others to follow suit.
“One thing I’ve learned is that small changes really do add up,” says Russell Wilson, Co-Founder of Good Man Brand. “It’s true with training and practicing. It’s been true with the Why Not You Foundation—we take on these huge issues, one person at a time. And I think it’ll be true with Good Man Brand. When you look and feel good, you’re ready to do good. Three bucks at a time may not seem like much, but those donations are going to add up fast, and we’re going to make a real difference in kids’ lives. If enough people start thinking this way, we can change the world. I really believe that.”
“We are excited to partner with Good Man Brand at Neiman Marcus,” said Russ Patrick, Neiman Marcus SVP, GMM The Man’s Store, Gifts and Home. “We are confident the brand will resonate with our customers and are thrilled to have it available in select stores and online.”
The Good Man Brand collection will be carried at Neiman Marcus’ NorthPark, St. Louis, Oakbrook, Orlando and Topanga locations.