The SHOP657 Private Label Collaborative Collection embraces concepts of sustainability by repurposing the backing cloth from the textile lab print tables combined with locally sourced materials. After the show, Fashion Merchandising students will select pieces for local production to be sold at the Academy of Art University retail story SHOP657, located at 657 Sutter Street, in September.
The students who worked together on creating the collection were inspired by the commute downtown through the Tenderloin, and the animated classic Alice in Wonderland, as both are quite the journey. They wanted to capture the grit and grime of the Tenderloin, a staple of San Francisco’s history and vibe, as their wonderland and that is shown through the use of bold prints, obscure proportions, and shapes.
The designers include: Cherish Bai, BFA Fashion Design, Jayme Goodman, BFA Fashion Design, Meeneshwer Madhu, BFA Menswear Design, Sylvia Rivera, BFA Fashion Design, Soji Solarin, BFA Menswear Design, Yuki Zhang, BFA Fashion Design, Yun Ling Tham Timmy, BFA Textile Design, and Neysa Makizuru, BFA Jewelry & Metal Arts.
Photos Source: Academy of Art University: SHOP657 Private Label Collaborative Collection