Beyoncé’s ‘Lemonade’ visual music album premiered on Saturday, April 23rd on HBO. We had our predictions but we know by now that it was one of the top conversations on social media. We were glad to see cameo appearances from celebrities such as Serena Williams, Zendaya, Amandla Stenberg, Winnie Harlow and Quvenzhané Wallis. The impact of #Lemonade by the numbers on Twitter is remarkable and these numbers will continue to increase, after Beyoncé also released the full album on Apple in addition to its initial release on Tidal. Take a look at some of these numbers for Beyoncé’s #Lemonade album since its release:
- #Lemonade Tweets Mention on Twitter
There were over 2.1 million tweets mentioning the word #Lemonade, with a potential reach of 6.1 billion on Twitter.
- Top Tweets on Twitter That Drove Conversations About Beyoncé’s #Lemonade Visual Album
- The Demographics of Beyoncé’s #Lemonade on Twitter
The demographics for the audience that generated tweets on Twitter were 63% females with the highest percentage in the 18-24 years age group. There were also 37% males who tweeted with the highest percentage in the 18-24 years age group.
- #Lemonade Conversation Hashtags on Twitter
The top conversations terms and hashtags that drove discussion topics for Beyoncé’s #Lemonade premiere included: #BeyHive #BlackLivesMatter #Beyonce #JayZ #RachelRoy #formation and #BlackGirlMagic