Introducing IVYREVEL – a global digital fashion house for women, setting a new agenda in digital innovation, design process and customer experience. IVYREVEL is a pioneering digital fashion brand proud to be supported by H&M GROUP, PAYPAL and selected influential business giants within digital technology, launching globally on April 7th 2016.
Most of the designs will be limited edition, adding particular uniqueness for a global offering. The product range will be constantly monitored and updated to meet customer’s needs: there will always be something new and unique at IVYREVEL.
Innovation is in the heart of IVYREVEL. The company is reshaping the traditional creative process – experimenting within the fields where human creativity is empowered by machine learning ability, creativity and workmanship.
Customer data has long been a backbone of the fashion industry: IVYREVEL will pioneer new trend analysis that fully integrates multiple sources of data. Specially developed algorithms will enhance its design, creating the product its customers want and ensuring IVYREVEL truly understands its customers changing passions.
IVYREVEL is founding its own Fashion Tech Lab in Stockholm that will be tasked with blue-sky thinking to experiment with the future of fashion. Machine learning as part of the creative process, interactive fabrics, wearable tech, distribution, customer experience: the Fashion Tech Lab will ensure that IVYREVEL continues to innovate, and to stay at the forefront of 21st century fashion.
IVYREVEL is also embarking on several progressive projects with some of the biggest tech companies in the world within areas of data and digital innovation.
Photos Source: IVYREVEL