Last Tuesday, top names in fashion and the professional golf industry celebrated the newest line of women’s golf apparel at a party hosted by “Swingdish” at the iconic (Steve) Wynn Country Club. Championed by designer Tricia Covel, Swingdish is a signature line of luxury women’s golf apparel and accessories.
Joining the celebration were executives from golf courses around the country, fashion insiders, PGA representatives, and Covel’s husband, country music hall-of-famer and avid golfer, Toby Keith. Solidifying the speculation that Swingdish is one of the top new brands to watch, many of the signature styles immediately sold-out via online ordering at www.Swingdish.net following the launch.
Over the course of her life, Covel had a love for fashion and developed a late love for the game of golf. This new found passion also lead to her partnership and current role overseeing operations at the Belmar Golf Club in her Oklahoma hometown. Realizing there was a significant void in golf apparel for women, Covel, along with daughters Krystal & Shelley, worked with an Ohio-based creative team to create Swingdish. The fashion line includes women’s golf shorts, shirts, skorts and accessories that are functional and practical while keeping an eye on style.
Each Swingdish piece is infused with a story. The luxurious pieces are created with hand- selected Italian fabrics incorporated with technological advancements, ensuring comfort and performance. The Swingdish collection is individualistic and timeless, creating a sentimental place in any athlete’s wardrobe. The unique line offers a successful mix of high style and functionality perfect for all women.