Cole Haan, the iconic American lifestyle footwear and accessories brand, proudly introduces Pinch Campus as part of the Fall 2015 collection. The Pinch Campus is a reinterpretation of a classic American silhouette, updated with innovative Cole Haan technology. Coinciding with the launch, Cole Haan is releasing a new multi-channel campaign, entitled ‘The New Class’ shot by photographer Christian Hogstedt. First becoming popular on Ivy League campuses in the 1950s, the Pinch Penny Loafer has defined both American style and Cole Haan.
For the Fall 2015 season, Cole Haan is updating this classic silhouette with a redesigned interior, outfitted with an ultra-flexible and wearable sole, adding lightness, flexibility and cushioning. The generous storm welt allows for further protection during wet days. “The Pinch Campus is the epitome of elegant innovation, representing a collision of style, craft and engineering,” said David Maddocks, Chief Marketing Officer & GM of Business Development at Cole Haan. “While it is, in every way, a classic Pinch Penny Loafer, it is also decidedly younger, with a longer vamp, storm welt, sneaker-like toe box and all rubber outsole,” he continued. Crafted according to traditional New England moccasin construction, the Pinch name is rooted from the technique cobblers’ use to pinch the leather on top of the shoe as it is sewn together. Cole Haan applies the same historic craftsmanship to this new collection.
For the campaign, Cole Haan shot predominantly on a renowned Ivy League campus, featuring students, professors and the campus itself as the incubator for tomorrow’s leaders. The inspiration for ‘The New Class’ campaign is a nostalgia of a bygone era-full of ideas, confidence and optimism. The campaign features an expansive cast of America’s best and brightest, including college Junior majoring in Political Science and Business Management Masha Markina, English Education graduate student Liam Flaherty, film MFA candidate Amelia Hassard, PhD student in Biomedical Engineering Eben Estell, and Cultural Critic Professor Margo Jefferson. The cast was chosen for their contributions to making the world a better place. Bound by infectious optimism and creativity, they span generations – but each individual’s story is closely tied to their place of work or study. The Men’s and Women’s Pinch Campus styles, offered in collegiate colorways, is available on Colehaan.com and Cole Haan stores.
Photos Source: ColeHaan.com