River Island has just revealed the latest campaign for their Summer 2014 menswear campaign featuring the Sartorial 7X. The campaign was shot by Garcon Jon in Brighton Beach, in the UK a definitive backdrop known for its’ rich history of stylish dwellers. The Sartorial 7X are: Terry Donovan, Chris Benns, Michael Dale, Craig Landale, Stephen Kelly, Phil Green and Nigel Ruwende. The collection features modern and dapper looks by the 7X in slim cobalt blue suits, classic three piece suits and casual looks of waist coat and jeans.
Tassel loafers, oxford shoes, printed ties, prom inspired bow ties, tie bars, pocket watches and fedoras are finishing accessories that make each look. There’s never been a more exciting time for men’s fashion than now, where there’s no such thing as staying in tradition with colors. Mixing it up to suit your lifestyle is the new tradition and that might just ‘suit’ any modern guy.
Photos credit: Garcon Jon via Fashion GPS Radar