Baker Motor Company Charleston Fashion Week® (CFW), one of the leading fashion weeks in the US, was bigger and better than ever in 2013. With record attendance, sponsor participation, and international media attention, the event made a significant impact to the local economy. According to the Office of Tourism Analysis at The College of Charleston, Baker Motor Company Charleston Fashion Week® 2013 boosted the local economy more than $2.6 million in its seventh year, and the event had the following characteristics:
• 184+ million media impressions including TV, print, radio, and online.
• Total expenditure per out-of-town attendee was an average of $1200, and residents spent $500.
• 7,500+ attendees were highly educated with significant disposable income.
“We are very pleased with the continued success of Baker Motor Company Charleston Fashion Week® and the recent survey results reinforce the growing economic impact of the event. We’re thankful to the community, our employees, participating retailers, vendors, sponsors, and volunteers for their support, and we look forward to continuing relationships in 2014,” said Jed Drew, the president of Gulfstream Communications, which owns and produces CFW, as well as Charleston magazine.
Continuing, Drew noted, “We’re also thrilled about the national press we’ve received such as Southern Living’s online story, ‘How Charleston Fashion Week Became the Biggest Style Event of the South’ and CNN’s broadcast and online piece, ‘Why The Other Fashion Weeks Matter’. We’re gearing up for next year and proud to announce the event will take place March 18-22, 2014.”