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Chinese Luxury Fashion Designer To Watch: Shiatzy Chen S/S12 Collection.


All eyes are on China’s continued growth in the luxury market. Business Insider reports that ‘The Chinese probably spent more on luxury than the Americans and Europeans combined.’ Though the demand for luxury might include luxury cars and fashion, these brands are created outside of China. Mercedes Benz has seen a 2.9% increase in sales in October, ‘ . . . helped by double-digit increases in China, . . .’ according to The Washington Post. Prada reports that its sales in China has tripled in 2-3 years according to Red Luxury. In addition, The Wall Street Journal online reports that LVMH which owns luxury brands such as Dom Perignon and Christian Dior, ‘. . . reported a 15% increase in third-quarter sales.’
It probably won’t be long before fashion luxury brands created in China such as Shiatzy Chen become just as well known as major fashion brands Dior, Burberry or Gucci.  Check out Shiatzy Chen as a major designer to watch in a new Chinese fashion luxury brand to watch profile. 

Photos credit: www.hellomagazine.com


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