Madonna and Lola are back with rock royalty Kelly Osbourne to launch the Fall 2011 Material Girl collection. The campaign creative represents quintessential NYC with Osbourne being photographed in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown.
The background includes the world famous Empire State building and Osbourne riding on top of a double-decker tourist bus down Fifth Avenue. The multi-media marketing campaign will debut in September issues of fashion and lifestyle magazines such as PEOPLE StyleWatch, Nylon, Seventeen, Teen Vogue and Cosmopolitan, online, outdoor and in-store. Material Girl is available exclusively at Macy’s and macys.com.