NEW YORK CITY – June 28, 2011 – Asia Mone’t (www.asiamonet.com), the famed plus model, announced today that she is the new face of the Full Fit Collection for renowned lingerie clothier, Le Mystere(www.lemystere.com). Debuting with the spring campaign, Asia Mone’t will showcase the brand’s philosophy of being “all about the fit” by becoming the first full- figured model (and first model with a G-cup) used in Le Mystere’s advertising history. The new imagery which debuts online, goes live today.
“I am honored to be appearing in a brand that not only produces quality products for fuller figures, but is actually catering to the curvy woman in their marketing,” Asia Mone’t said. “I hope myappearance in this campaign will inspire women of all shapes and sizes to be proud and confident in their own beauty.
”With the fashion world’s recent love of all things curvaceous, LeMystere has been leading the charge. Ahead of the “curve,” for thepast twenty (20) years the lingerie company has been offering a fuller fit collection. As demand grew for more options and stylings, LeMystere quickly established itself as the premiere lingerie brand catering to women of all shapes and sizes. With Asia Mone’t, LeMystere is taking things up a notch by using “real size” model to showcase how their styles flatter a true curvy shape.
“Throughout our history, Le Mystere has been known for our fantasticfit and high quality bras,” said Jessica Pfister, the brand’s New YorkDirector. “I think it’s wonderful for everyone to see firsthand justhow supportive our bras truly are. Asia looks beautiful, confident,sexy and well-supported in Le Mystere and we are proud to be making a product that does exactly what we say it can. Our product will liftand support you like no other, leaving you feeling like you can take on the world.
”A rising star in the modeling world, Asia Mone’t has graced the pages of high profile publications including Glamour, Essence, Plus Modeland Gemini magazines. She has also been featured on the TODAY Show,Extra, Carson Kressley’s How to Look Good Naked and on BET’s Rip the Runway. The plus model diva was recently featured in NoisemakersMedia/Top $ Raz’s 1960’s retro-flavored music video “The Man.” Asia has also been featured in advertising campaigns that have airedinternationally.To view more of the images featuring Asia Mone’t, visit Le Mystere’swebsite www.lemystere.com