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“EXPRESS Runway: Rock The Sidewalk” campaign and online show ad uses QR Code

EXPRESS will stream their runway show live tomorrow from The Venetian in Las Vegas at 8pm eastern.  Their ‘Rock The Sidewalk’ runway show was done in NYC last year and was quite a success with onlookers from the street converging to view models showcasing new looks.  This year their new spring campaign has been launched simultainously with their ‘Rock The Sidewalk’ show using QR codes that’s been seen everywhere like their show windows at the Manhattan Mall in NYC.  When you scan the code it takes you to the EXPRESS website and their spring ad seen below.


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