Reb’l Fleur, the first fragrance from Rihanna, the chart-topping, award-winning rockstar known for her glamorous, audacious, fashion-forward style, will launch worldwide in Spring 2011.
“I believe a woman should dare to be different – willing to live her life for herself and not for other people,” Rihanna explains. “This fragrance is about my passion for individuality – being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’l Fleur will not be easily forgotten.” Fred Purches, Chairman and CEO of Parlux Fragrances, Inc. remarks: “Rihanna is a compelling modern figure in today’s popular music scene. She is strong and iconic while still being sexy and appealing. Reb’l Fleur will express her vibrant personality with a bold, luxurious harmony. This will be a fragrance that is timeless in its sensuality but youthful in its upbeat contemporary appeal.”