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Shoes Expert Maven Creates “Shoe Cam Campaign” For Better Shoe Views At The Oscars

Felicia Coley of The Well-Heeled Society lifestyle blog is creating a campaign to bring shoe lovers a heightened view on the Oscars’ red carpet.  
Coley is kickstarting a campaign to ensure The Academy Awards gives the proper shoe fix next year with her, “Shoe Cam Campaign”.  The Academy offered an interactive website this year that offered viewers choices to watch the red carpet from different angles via a Champagne Cam, Fashion Cam, Fan Cam and Host Cam.  
“Like the other millions of shoe lovers who tuned in to see the parade of ever-flowing couture gowns posing on the Oscar red carpet, I was disappointed in seeing how the gowns and baubles upstaged the footwear,” states Coley.  “As much as the spotlight shone on the gowns – which were gorgeous to look at – shoes were unfortunately left in the dark on the Fashion Cam.”
With shoes being a dominant accessory in a woman’s wardobe, sales of women’s fashion footwear lead the way in the footwear market with an increase by 8%, totalling $20.7 billion in 2010 (NPD Group’s Annual 2010 US Fashion Footwear by Wearer Segment).
With that much buying, it is apparent that shoe love is indeed true love for women.  
Aside from being the editor and founder of The Well-Heeled Society, Coley has reigned for five years as the Shoes Expert Maven for millions of shoppers on ThisNext (the California-based social shopping site).
“My goal with the campaign is to gather enough electronic signatures for The Academy to see how adding a Shoe Cam to next year’s show fills a void,” says Coley.

To join the Shoe Cam Campaign, click to add your electronic signature here: The Well-Heeled Society

  • Follow The Well-Heeled Society on Twitter
About Felicia Coley:
Felicia Coley is the editor and founder of The Well-Heeled Society lifestyle blog and author of the book, “How to Stylishly Fall from Grace”. She is also the reigning Shoes Expert Maven for ThisNext, the popular social shopping network heralded by The New York Times and USA Today.


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