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BARNEYS launch ‘The Window’

Barneys New York’s presence in the new world of social media, is certainly being established with its’ new microsite called ‘The Window’. Don’t confuse ‘The Window’ with the over the top, annual window displays that legendary Simon Doonan; Barneys Creative Director, has been producing for years. Although I am sure it’s a homage to The Great Doonan, social media presence is serious business in today’s marketing and public relations initiatives. A website is just not enough anymore, because fashion savvy consumers communicate and shop via new technological channels such as Twitter, Facebook, Tumblr, Foursquare, Youtube and Blogs. Glamour magazine just launched the ‘Young and Posh Blogger Network’, that consists of seventeen bloggers, a major social media initiative, that entails a major campaign shot by Garance Dore, with spreads in WWD magazine and ads all over fashion week events this coming week. Many other major fashion brands, have taken heed to incorporate some form of social media medium for their forthcoming marketing initiatives. It’ll be no surprise therefore, to see the marketing and public relations events for upcoming New York Fashion Week shows embracing the new world of social media in one way or another. Barneys, The Window, is aesthetically pleasing with its’ black and white layout of images, news and twitter feeds. True Fashionista Now loves the site and look forward to more social media initiatives from other major fashion brands. Check out The Window.


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